10 Years Later...Still No Need For Any Ivory Replacements





The magnanimous force that is Ivory Orr is a spectacle to watch… even 10+ years in he still manages to harness some sort of whimsical awe inspiring interest from the Jacksonville masses… and people think I hate Ivory. I could give you a million reason why I don’t, but as soon you hear me come with the proverbial… well… “BUT” I’m so known for in explaining my perspective on anything, one is certain that there are still some ill feelings there on my end… but there’s really not… I just try to see things from both sides…

No one can deny the syntropic force that is C.E.O…. Ivory Orr… or whatever name he may be using these days. He is the prime example of what hip hop has always been… the entrepreneurial spirit.  So who is Ivory Orr? The studious sort that excelled while whisking his way around Ribault Senior High School? Perhaps he’s the young man in the yellow Honda who started Point Blank Entertainment from the depths of nothingness into the most recognizable promotion/entertainment company in north eastern Florida? Or better yet, is he the man behind what has now become the brand for the urban adult contemporary scene, Crown Capital? Ivory is a hodgepodge of all of these things and figure who transcends the commonalities of what is the Jacksonville entertainment scene…

Many people might be surprised to hear me say it, but for better or worse Ivory came along at the right time… at a declining moment in Cool Runnings history he came with a fresh perspective, an innovative team of people like DJ D-Money, Roger For Mayor, Sean Don, DJ 151, Vernon K. Johnson II, Chris Francisco, and others. Many of whom were laying the foundation for what the UNF/JU/EWC party scenes would be today. The definition of trendsetters is what they were and with a decline in interest in Cool Runnings, Point Blank filled that void and did so well… after taking their bumps and bruises along the way…

What made Ivory similar, but different from Billy was a savvy of a different sort… Billy (for those who don’t know, we’re talking about Bigga Rankin) knew entertainment, but not necessarily the differing entertainment that those on the college scene wanted. They didn’t want to hide in building 15 at UNF… NO! They wanted to come to the clubs… just not Kartouche….


So being… we’ll say… thrifty, came in handy for Ivory… he understood the value of a dollar, branding, and investment sharing… and use translated that into the Roxy with unconventional, but semi-professional management from the top down… it’s like the nigga took the Six Sigma concept and translated it into the clubs…

10+ years later, he’s survived changes in the market, the oncoming threat of companies like mine, River City Entertainment, D.I.M.E. (which helped bring Point Blank to prominence through mutual intermingling), the return of Cool Runnings to prominence, and an assortment of newcomers. He's remained, even in the mist of promoting numerous nights a formidable MC... one who I still list as top 5 in the city and a respected member of the Jacksonville community. So I do I hate Ivory? No. I just had to go my own way… and for better or worse I’m happy with how my life turned out as I’m sure he is with his…


The king of his thrown… capsuled in the halls of his Ivory tower…

Yung Trap ft. Ivory Orr- Point Blank Shit

I Wrote This Back In 2007... Enjoy...



Point Blank Entertainment- Deadly Range

By: B. Jacobs

Two years ago if said the name Point Blank to someone they’d stare with confused look on their face and end up saying what is now said about everyone’s favorite rapper Mike Jones, “who?”

My how quickly things change…

Since 2003 this collective of promoters, DJ’s, artists, and businessmen have managed to turn two major clubs, the Roxy and Rain, into hip hop holy ground in Duval County.

“A lot of people don’t understand that we started off as an artist union over at UNF,” said Ivory Orr, owner of Point Blank Entertainment. “Friday January 30, 200? we started our first actual club night at the Roxy and we’ve been blessed to have maintained success ever since.”

Along with bolstering the two major club nights in the city. Point Blank has aided the careers of many local DJ’s. DJ 151, who two years ago would never have dreamed to have accomplished as much as he has, recently celebrated his birthday with a string of weekend long club nights dedicated to him, his birthday, and his accomplishments up to this point.

DJ D Money aka “the Cognac Kid” recently released his newest mixtape “Put Ya Money Where Your Mouf Is.”

From an artist stand Point Blank works with regionally successful acts such as Ty Stick, Jack Gunz & the Few, and the mastermind behind those green D.I.M.E. stickers you’ll see up and down I-95 and I-10, the Dime High.  

“I graduated from the University of North Florida with two degrees, marketing and business management, so this is what I’ve wanted to do my whole life. I want to do Point Blank shows in the Bahamas. I’d like to do tours with our artist internationally. I just want to take this thing as far as God will allow me to go with it.”

Whether you’re in their sights from a distance or at… point blank range Ivory Orr (the Commander & Chief) and his crew of entrepreneurs are not to be played with and pose a serious threat to anyone even thinking of moving into Duval without stepping to them first. Point Blank Entertainment is a group to keep an eye on for years to come.